Senegal - Startup under 3 years old

Describe your project or startup in a few words

Une marque visant à valoriser la pudeur et l’habit légiféré.

01.01 Describe your startup in more detail

Notre entreprise est une marque visant à valoriser l'habillement de la femme voilée tout en la rendant accessible et adéquat à tout secteur.Le premier but est de proposer des habits pudiques et mastour pouvant convenir à tout style de femme mais qui pourrait se faire valoir dans le milieu urbain comme professionnel

01.02 What is the main problem you are trying to solve?

Le problème principal que essayons de résoudre est le mythe selon lequel l'habillement pudique ne peut pas être à la mode. Nous essayons aussi de montrer que les femmes voilées peuvent porter de belles choses tout en respectant les normes culturelles et religieuses.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Le premier avantage à utiliser la marque chez Marieme est d'avoir un accès à des abayas Made in Sénégal , à une large gamme de produits à des prix imbattables et c'est aussi contribuer au commerce local

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

La marque chez Marieme vise en premier les femmes , plus précisément celles voilées car le secteur de l'habillement ne les a pas encore totalement intégré dans la production de prêt à porter. La start-up propose aussi des articles pour hommes et enfants afin de pouvoir toucher tout type d'individus et de genre

01.05 When was your company established?

2023-02-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Je suis la seule propriétaire de mon entreprise

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

L'un des objectif de cette startup , c'est la création d'emploi car nous vivons dans un pays où l'emploi se fait rare et tout entreprise en voie de développement aura besoin de main d'oeuvre

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Gérer une entreprise où 80% des employés seront des femmes est notre ultime objectif , la startup visant en premier cette catégorie ne pourrait que compter sur elles pour la faire développer

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

06.09 Competitive Analysis

Mes principeaux concurents sont :Faynara Mastour , DMK Outfit et Jamal Nadir. Ce qui me différencie d'eux c'est l'originalité , l'inclusion des femmes au voile intégrale dans ma clientèle et l'innovation dans les articles proposés

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?