Senegal - Startup under 3 years old

Describe your project or startup in a few words

Adsparo is an all in one platform that helps small business craft, create and launch optimised ads on different ads platforms to reach their marketing goals as in awareness, engagement and conversions.

01.01 Describe your startup in more detail

Adsparo is a platform that uses data insights and models to help craft the best content, the ideal audience and the best budget for timeline to launch campaigns on Facebook and Instagram. We also craft interactive ads that run around gaming and experience that is bringing around 60 to 75% of ads optimisation.

01.02 What is the main problem you are trying to solve?

92% of the small business doesn't have enough data or experience to launch ads on the different platforms like Facebook or Instagram Ads. They try and fail till they get the spot to hit for the campaigns spending money around the different platforms and sabotaging sometimes their brands. And it doesn't limit to only small businesses, big brands find also themselves around that problem.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Optimised Ads on ads platforms : with experiences and data insights we are able to offer specific models or templates that helps the businesses take advantages of the ads platforms and make the best the results out of their campaigns. Budget optimisation : we provide advices and follow ups on campaigns to help the businesses spend less and get more results. Conversion and ROAS : The return on Ads Spent is very important and most of the business owner doesn't look at it when launching campaigns, we focus on that to make sure that campaigns are launch to make business sense and face the business goals.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Small business owner : In Ghana and Senegal Marketing Agencies : in the same geography Brands that are looking for more interactivity and results in their ad campaigns

01.05 When was your company established?

2023-05-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

CEO Kofi Odame Kani Brako : over 5 years of experience crafting content sales for small businesses and designing platform that are UX/UI fit for the clients and audiences; CTO Abena Konadu Gymfi Afrifa : over 3 years of software development and UX/UI (as a frontend developer), building eye-catching platforms and bringing her personal touch to some ads and building our platform at her best.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.adsparolab.com

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

At Adsparo, we are team based, as we are celebrating our first year our goal was to hire to new paid team members even if their positions are interns. By 2025, we also wants to open our platform as an opensource platform that will help graphic designer and software developer to be able to contribute by building interactive ads and/or design new types of Ads with the agreement that each ad that will be validated and used by the clients on the platforms they will get paid for that.

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

With the opensource platform, software developers and graphic designers will have to bring the best, and by then we will also host new webinars and workshops that will give the guidance and the necessary informations around digital marketing and ad campaigns to boost their "art". We also host many workshops and webinars already for small business owners already.

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

We truly believe that gender equality brings a big advantage to a team, as in diversity and opportunities we ensure that all the candidates in different positions will get the same opportunity aligning to a strict interviewing process that also includes our CTO and proceeding through a skill based criteria sheet that will give the result irrespective of gender but ensuring the equality of the genders in the company. As we are a small team we have 2 women and 3 men.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We support small business owners in training, follow ups and mentorships irrespective of the budget, the treatment is the same. Our goal : bringing the businesses under the light to ensure their ROAS (Return On Ads Spent) that is generally aligning to helping them make their business more wealthy and getting provide decent work and make economic growth for them and their community.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

One of the core value of Adsparo is innovation as we are building an innovation in the ad market for businesses breaking down the different walls that stops the businesses to go higher, we also help the different talents to get the spotlight by building new ways of advertisement bringing on the table the interactive Ads.

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

As we partnered with Meltwater Entrepreneurship School of Technology, we empower the startups ecosystem to reach their goals and the talents in that school to learn, discover and contribute to the community they belong to as in the different counties they all come from (Senegal, Ghana, Kenya, South Africa, Nigeria, Botswana, etc.) and the startups present in those countries too.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

2

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

First of, the optimised ads based on insights and data are different from the AI advantages that Meta is providing, the accuracy of the ads are around 70 to 85% compared to 58 to 62% from the Advantage optimisation from Meta. Hence the interactive Ads, our main competitor is in Ukraine and his range of Ads will be outdated if we bring the open-source side of the platform out, knowing that the contribution of the talents will bring diversity and competition on the market.

06.09 Competitive Analysis

On the all in one platform for ads we don't have a competitor that will bring that in the market of Africa, outside africa we have Kichen.io that is building an automated platform for ads but not optimised per say. For the interactive ads, in Africa we are the only provider and outside we are facing Eskimi.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, in 2023 i attended to the Women tech Makers, and i choose to mentor 2 attendees in their paths of learning and developing their projects and career in tech. And now supporting a woman in Angola building a learning platform based on gaming by advising and designing the platform in development.