Namibia - Business creation project

Describe your project or startup in a few words

Nam Companion & Guard Breeds Kennel will be a dog breeding business based in the vibrant city of Oshakati, Namibia. We'll be serving local communities and surrounding regions.

01.01 Describe your project in more detail

Nam Companion & Guard Breeds Kennel, will be a dog breeding based in the vibrant city of Oshakati, Namibia! We will be serving local communities and surrounding regions, offering a unique selection of purebred dogs, their mixed breed counterparts, dog accessories, dog food, and dog health products and services. Our business will not just be about selling dogs, but about creating a bond between our customers and their new companions, which is one of the things that sets us apart from others in the market. We’ll be committed to providing high-quality dogs that are not only bred for companionship but also for protection, making them a valuable addition to any household or farmstead. What will set us apart from other breeders in the market is our unique business strategy. We’ll focus on breeding and selling only selective breeds, ensuring that our customers receive dogs of the highest quality and pedigree.

01.02 What is the main problem you are trying to solve?

Nam Companion & Guard Breeds Kennel aims to address the growing demand for unique and rare protection dogs in the Pet Care & Retail Industry, in local communities and surrounding farmsteads, by: - Lack of reliable and ethical sources for these types of dogs. - Lack of comprehensive dog supplies and proffessional advice. - Lack of well-bred and well-cared for breeds. - Potential customers searching without guidance or support

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Nam Companion & Guard Breeds Kennel aims to breed and raise pure & mixed bred dogs in Namibia to the highest standards of care and ethical practices, as well as to be the leading provider of selectively bred dogs, offering both companionship and protection to our valued customers. We strive to create a safer community, one loyal dog at a time. - Offering a diverse selection of in-demand pure bred dogs. - Offering a diverse selection of dog supplies and accessories. - Proffessional advice to cater to the needs of dog owners. - Post-purchase support.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Market research and industry data indicate a growing interest in pure bred dogs; particularly Boerboels, German Shepherds and Rottweilers, and thus our target market will be Dog enthusiasts, Families looking for pets, Show dog competitors, Professional breeders and Farmers.

01.05 When did you start working on your project?

2023-08-01

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

It's basically my wife and she is a Standard Bank Express Consultant. She doesn't have much skills with dogs other than to ensure they are fed. She's more skilled in poultry farming.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

N/A

01.10 Which industry best describes your project?

Other: Pet Industry

02.01.01 My project contributes to the No poverty goal

2

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Studies have shown that the bond between people and their pets is linked to several health benefits, including: Decreased blood pressure, cholesterol levels, triglyceride levels, feelings of loneliness, anxiety, and symptoms of PTSD.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Recognising the importance of ongoing support, we'll be providing our customers with extensive post-purchase guidance, covering everything from pet car and nutritions to training. This holistic approach can also benefit local communities as we'll also be running community awareness campaigns.

02.05.01 My project contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

To find potential candidates for employment, we plan to utilise multi-faceted approach, by advertising job openings on various platforms to reach a wide audience quickly and efficiently. Additionally, reaching out to professional networks and associations relevant to the pet breeding industry will be a key strategy, ensuring that the business taps into a pool of proffessionals with the right expertise and interest. The business will be committed to providing a supportive and flexible working environment. Health insurance will be offered to all employees, ensuring they have access to medical care when needed. Flexible working arrangements will be available, allowing employees to balance their work and personal life more effectively. This is aimed at improving job satisfaction and employee retention.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Nam Companion & Guard Breeds Kennel is deeply rooted in values of Compassion, Quality, Integrity, Reliability, Responsibility, Professionalism, Efficiency, and Community. These values will be reflected in the careful selection of breeds for companionship and protection, ensuring the highest quality of pets for the local community. We'll operate with integrity and reliability, ensuring that every transaction is conducted professionally and efficiently. The responsibility towards the animals and the community will be taken seriously, with a commitment to providing the best service possible. We'll also value our role within the community, contributing positively to the local economy and well-being of its residents.

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Nam Companion & Guard Breeds Kennel aims to be the leading provider for selectively bred dogs, offering both companionship and protection to our valued customers. We strive to create safer communities, one loyal dogs at a time.

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

At Nam Companion & Guard Breeds Kennel, we are more than just a pet breeder. We offer a range of services including breeding services, pet care services and sales and delivery services. Our team specialise in breeding and training specif breeds that are well suited to the local climate and lifestyle in Namibia, and we are dedicated to ensure that our breeds are of the highest quality and pedigree, and we'll offer ongoing support and advice to our customers, helping them care for their new pets and ensuring a successful integration into their homes.

05.09 Who are your main potential competitors and what makes you stand out from them?

My potential competitors are backyard puppy mills, which are illegal as per directive from SPCA. And my business will be the only one in the northern regions of Namibia. What will set us apart from other breeders in the market though, is our unique business strategy of offering post-purchase support and guidance to our customers. Our business will not just be about selling dogs, but creating a bond between our customers and their new companions.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. Encouraging young women to take up free Entrepreneurship courses online to help them market their business properly.