Namibia - Business creation project

Describe your project or startup in a few words

We are a licensed creative consulting company that specializes mostly in digital marketing and private cheffing. We strive to make any creative project you wish to embark on come to life through our distinct conceptualization and ideation techniques.

01.01 Describe your project in more detail

Digital marketing and private cheffing are significant services that combine culinary arts and digital marketing expertise. Our consulting firm offers social media management, content creation, web development, SEO, and online advertising. We also provide customized gastronomic experiences, menu development, private dinner events, meal planning, and culinary workshops. Our strategy focuses on meeting corporate goals, understanding client demands, and providing creative solutions to create unforgettable dining experiences and boost brand visibility.

01.02 What is the main problem you are trying to solve?

Developing a strong online presence and raising brand awareness is a challenge for many companies. In order to ensure that our customers' brands are seen by their target audience, we plan to address this by putting SEO methods, social media marketing, content production, and online advertising into practice. Our private cheffing service offers clients convenience, personalized culinary experiences, high-quality meals, special occasions, health and wellness support, and flexibility. We provide professionally prepared meals at home, customize culinary experiences to individual preferences, and ensure fresh, locally sourced ingredients. We also cater to dietary goals and offer flexible options for weekly meal planning and hosting special gatherings.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Our approach to brand promotion involves combining professional culinary services with digital marketing strategies to enhance visibility and attract a wider audience. We use SEO, social media, content creation, and online advertising to maximize reach and generate leads. Our personalized content and targeted campaigns foster deeper client relationships, building loyalty and repeat business. Our gourmet meals are prepared in-house, tailored to clients' tastes and dietary needs. Our services offer convenience and flexibility, catering to regular needs or special occasions. This integrated approach delivers personalized experiences and enhanced brand visibility.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Anyone in need of digital marketing services and Customers Looking for Personalized, High-End Culinary Experiences: Our clients are individuals, families, and companies that value customized, high-end culinary experiences. They gain access to elite private chefs who can create gourmet meals in their homes or other venues. Whether they are hosting corporate events, special occasions, or regular meal services, clients appreciate the convenience, luxury, and customization that our private cheffing service offers.

01.05 When did you start working on your project?

2023-01-01

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

A guy who is an expert in web development and 2 ladies who help me more with ideation and conceptualization on certain projects

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/slaubites/

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

The fact that there is a Non-Profit Organization attached to Diamond Creations as a whole in every aspect/side of the diamond, strongly contributes to the No Poverty Goal. From every monthly sales report incurred during business operations Diamond Creations, an approved fixed percentage will be transferred to the NGO attached to Diamond Creations to help eradicate poverty in and around our community. The NGO aims to promote and solve issues around Mental Health Advocacy, Soup Kitchen Availabilities and Homeless Shelter Development.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Considering that the project operates in the hospitality industry, reservations of food donations and feedings schemes will be implemented in collaboration with the NGO attached to Diamond Creations.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

We have a more health-conscious menu, and we want to include more information about exercise and wellness on our client pages and website.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

The goal of Slau Bites, our private cheffing service, is to create a Cooking Academy where we will teach, develop, and employ top-notch chefs and hospitality managers. This gives them the chance to understand that the hotel sector offers a promising career path with room for growth and opportunities for global exposure.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

I constantly support equal rights for all community members because I am a member of the LQBTQI+ community. Having a carefully chosen creation project with multiple facets allows me to take advantage of the diversity that both men and women have to offer. Equal perspectives from a range of experiences will help Diamond Creations stay afloat as it works to further the cause of universal equality of rights.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

The NGO will promote water sanitation projects in and around the communities to help other entrepreneurs in those industries spread awareness and gain the necessary help they need.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Through the operations of Slau Bites, with the hopes of establishing a Food Truck in Walvis Bay, we plan on having it powered by Hydrogen with the help of Cleanergy Solutions in Walvis Bay.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Personally, I think that teamwork and mutual learning are important aspects of working together. Through the acquisition of techniques from various industry professionals, this enables all of us to share a common experience with talents. This creates a solid work atmosphere that eventually results in a strong work ethic and economic prosperity.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

We plan to advocate and promotes the repairs and maintenance in the infrastructure mostly in rural areas around communities.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

By creating jobs in line with Diamond Creations' vision, we hope to hire individuals and pay them above and beyond the minimum wage, recognizing their commitment to the company's mission. To assist close the gap between the disparities we witness in the workplace, we shall set an example by fighting for and supporting fair treatment of workers in all sectors of the workforce.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

By marketing content that promotes a more "Green Life" will help us maintain our communities by reminding them of the importance of taking care of our environment.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

The fact that everything we work with is carefully calculated to avoid waste in production, helps us balance the scale of production to consumption.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Our plans to make use of clean energy, helps us fight the global crises we face in the rising temperatures of the Earth.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Advocacy in Recycling will be one of our missions to alleviate plastic pollution in the ocean.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

All our advocacies we aim to fight for will greatly contribute to our life on land for us to life a healthy and peaceful life within our communities.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Fighting for all human rights will be a great contribution to the peace and justice within our communities. Helping us all live together in peace and harmony.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

I always look for opportunities to work with people or organizations to collaborate on whatever project I want to take on since I have always believed in teamwork. "Great minds think alike" is a proverb I will always cherish because no activity in life can be undertaken without assistance from others. In light of the fact that multiple perspectives are involved in the issue at hand, I ultimately conclude that collaborative efforts yield the best results.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

3

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Our project is an extension of an existing industrial effort. To make ours stand out more, we intend to elevate ours. This will enable us to meet customer demand by providing them with whatever assistance they may require in our own special style.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our competitors in the digital marketing and private cheffing space include traditional marketing agencies, meal delivery services, and culinary schools. They lack specialized knowledge and focus on convenience and pre-packaged meals. We stand out with our unique value proposition, which includes specialized digital marketing strategies, personalized service, high-quality ingredients, skilled chefs, and impeccable service standards. Its flexible service options, from regular meal deliveries to event catering, cater to diverse client needs. This comprehensive approach enhances visibility, client engagement, and culinary enjoyment for clients.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

We plan on promoting the role of female entrepreneurs in the community through initiatives such as a Women in Business Spotlight, collaborative workshops, networking events, and partnerships with women-owned businesses. We also plan to advocate for gender equality in entrepreneurship, promoting awareness of biases, equal funding opportunities, and diversity in business leadership. These initiatives aim to foster a supportive environment for female entrepreneurs to thrive, gain visibility, access resources, and achieve their business goals.