Namibia - Business creation project

Describe your project or startup in a few words

An animated kids' show designed to teach entrepreneurial and financial literacy skills to children aged 8-17 through entertaining episodes. Our target customers include parents, educators, and organizations focused on children's education and development.

01.01 Describe your project in more detail

Our company, ‘Africa Brandberg Investments cc’, has been creating animated content for marketing and information for various clients around Namibia for over a year, and we have recently decided to venture into creating value for children through educational content. Through entertaining episodes featuring the adventures of main character Hilifa and his friends, we deliver valuable lessons on Branding, Investing, Innovation, Networking, Financing, Team building, and Collaboration amongst many other things. We provide a fun and engaging way for children to learn essential entrepreneurial skills that are increasingly relevant in today's world. By watching our show, children not only enjoy entertaining content but also gain practical knowledge that can empower them to succeed in the future. Parents and educators benefit from a trusted resource that supplements traditional education with real-world business insights, helping children develop valuable skills for life.

01.02 What is the main problem you are trying to solve?

Our business idea addresses the pressing need for accessible and engaging educational content focused on teaching entrepreneurial skills to children aged 8-15. Leveraging the popularity of digital platforms like YouTube and the alarming high unemployment rate among Namibian youth, our innovative approach aims to instill a culture of entrepreneurship early in children's lives. Through an entertaining animated kids' show featuring relatable characters and valuable lessons, we seek to empower children with the skills and mindset needed for future success, while also contributing to economic growth and job creation in Namibia. We aim to build brand loyalty amongst parents and children to a point where we can expand into merchandising, events, exhibitions for kids as well as subscriptions to exclusive content.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Early Childhood development: By creating a show that teaches entrepreneurship skills to children, we are able to instill vital business skills into young minds from a young age. This will be able to shape their talents, skills and eventually their careers. Redefining Edutainment and bridging the attention gap: We are living through the digital era where our children are consuming so much information, thus we have a responsibility to ensure that the quality of information being consumed can create value for our future generations. With the demand for local educational content on the rise and the potential for recurring viewership, our animated kids' show stands to be successful and profitable in capturing the attention of children and parents alike. Economic development: By addressing the urgent need for entrepreneurship education in Namibia and contributing to youth empowerment and economic development, our project aligns with societal needs and has potential to make an impact.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our target customers are parents, educators, and organizations focused on children's education and development, specifically those with children aged 8-17. Our best customer is a proactive parent who prioritizes their child's education and development, seeking innovative and engaging ways to instill essential entrepreneurial skills from a young age. By attending kids exhibitions and events featuring our animated kids' show with their children, this parent provides their child with valuable learning experiences while also fostering a sense of curiosity and creativity. As the child engages with our entertaining and educational content, the parent sees the value in further supporting their learning journey by purchasing merchandise such as branded goodies, books, and educational materials. This will go hand in hand with the viewership. Through these transactions, our company generates revenue not only from streaming and marketing, but also from merchandise purchases, event ticket sales.

01.05 When did you start working on your project?

2024-03-20

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Jolene Afrikaner: Jolene is an actress and voice over actress. She voices some of the main characters on the show and is in charge of talent management. Her skills as in drama allow her to bring the animated characters to life and also scout for the right talent. Eline Uusiku: Elline manages the project's operations while also leading research and information initiatives. With an LLB from the University of Namibia, she brings a strong analytical mindset and attention to detail to her role. Denzel Nghilalulwa: Denzel started as our graphic design intern and has since become the head animator and technical guru of our team on a full-time basis. His technical expertise and creative vision are integral to the success of our animation projects.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.youtube.com/channel/UCXGDKkAQEYLp4sHG2UaZ_dg

01.10 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

Our project contributes to the "No Poverty" SDG by empowering children with entrepreneurial skills through engaging animated content. By teaching kids how to create their own opportunities, we help break the cycle of poverty and promote self-sufficiency. Our show encourages community engagement and local entrepreneurship, supporting local economies and fostering sustainable growth. As we grow, we create jobs within our production team and inspire children to start their own businesses, driving long-term economic development. We also make valuable education accessible to underserved areas, equipping children with the skills to thrive in the future economy. This proactive approach helps reduce poverty rates by fostering an entrepreneurial mindset and supporting local economic development.

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

Our project contributes to the "Zero Hunger" SDG by fostering entrepreneurial skills in children, which indirectly impacts food security. We inspire young minds to innovate in agriculture and food production, encouraging sustainable practices and improved distribution. By promoting local entrepreneurship, we boost local economies, increasing incomes and food affordability. Our show emphasizes community involvement, teaching kids the benefits of supporting local food producers. Partnering with agricultural organizations, we incorporate lessons on growing food and sustainable farming. This equips children to address food-related challenges and advocate for food security initiatives, fostering a generation of problem-solvers dedicated to ending hunger.

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

Our project contributes to the "Good Health and Well-being" SDG by promoting healthy lifestyles and mental well-being through engaging content. Our animated shows incorporate lessons on physical health, nutrition, and mental wellness, encouraging children to adopt healthy habits early on. By fostering entrepreneurial skills, we also build self-esteem and resilience, which are crucial for mental health. Additionally, our emphasis on community engagement teaches kids the importance of social support and collaboration, which are key factors in overall well-being. Through these educational and motivational elements, we aim to inspire a healthier, happier generation.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Our project significantly contributes to the "Quality Education" SDG by providing engaging, accessible, and educational content that teaches entrepreneurial skills to children. Our animated shows make learning fun, combining entertainment with valuable lessons in business, creativity, and critical thinking. By offering content that is easily accessible online, we ensure that children from diverse backgrounds, including underserved areas, have access to high-quality education. Our focus on practical, real-world skills prepares children for future success, fostering a love for learning and empowering them to be proactive, innovative, and informed individuals.

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

Our project promotes the "Gender Equality" SDG by featuring diverse characters and strong female leads in various episodes, challenging traditional gender roles. Our storylines address discrimination and stereotypes, educating children on the importance of equality. We empower girls with entrepreneurial skills, fostering confidence and independence. Our programs ensure equal participation, encouraging boys and girls to collaborate and respect each other. By showcasing successful female role models and involving female mentors, we inspire young girls. Community outreach and workshops further promote gender equality, creating a supportive environment. Fostering these values from a young age contributes to long-term societal change.

02.06.01 My project contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification

Our project contributes to the "Clean Water and Sanitation" SDG by incorporating educational content on the importance of water conservation and sanitation practices in our animated shows. We create storylines that highlight the significance of clean water, hygiene, and environmental stewardship, teaching children about sustainable practices. By promoting awareness and understanding of these issues, we empower young viewers to take action in their communities, advocate for clean water initiatives, and adopt better hygiene habits. Through engaging and informative content, we aim to inspire a generation that values and protects clean water resources and practices good sanitation.

02.07.01 My project contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification

Our project supports the "Affordable and Clean Energy" SDG by educating children about renewable energy sources, including Namibia's efforts towards green hydrogen. Through our content on our YouTube channel, we already cover topics related to energy, highlighting the importance of clean and sustainable energy solutions. By raising awareness and promoting understanding of green hydrogen and other renewable energy technologies, we inspire young viewers to support and advocate for affordable and clean energy initiatives. Through engaging storytelling, we encourage children to become future leaders in the transition to a more sustainable energy future.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Our project fosters "Decent Work and Economic Growth" by creating job opportunities in animation and content creation. We teach children entrepreneurial skills, preparing them for future job roles and economic participation. By engaging with local communities and promoting innovation, we stimulate economic development and empower women and youth. Through sustainable business practices, we set an example for ethical entrepreneurship, contributing to long-term economic growth and prosperity.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

Our project drives "Industry Innovation and Infrastructure" by incorporating cutting-edge animation techniques and educational content. We inspire creativity and critical thinking in children, laying the foundation for future innovation. By fostering partnerships and collaborations within the creative industry, we contribute to the development of a robust infrastructure for content creation. Through our emphasis on innovation and technological advancement, we promote progress and growth in various industries, paving the way for a more innovative and interconnected world.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

Our project contributes to "Reduced Inequalities" by promoting equal access to education and opportunities for all children. Through our inclusive content and diverse characters, we challenge stereotypes and empower marginalized groups. By teaching entrepreneurial skills, we provide a pathway for socioeconomic advancement, reducing disparities and fostering a more equitable society. Through community engagement and partnerships, we strive to bridge gaps and create a level playing field for all children, regardless of background or circumstance.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

Our project promotes "Sustainable Cities and Communities" by educating children about the importance of sustainability and community involvement. Through our content, we raise awareness about environmental issues and encourage actions that contribute to a more sustainable future. By fostering a sense of responsibility and empowerment in children, we inspire them to become active participants in building and maintaining sustainable cities and communities. Through partnerships with local organizations and initiatives, we support efforts to create cleaner, greener, and more inclusive urban environments for all.

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Our project promotes sustainable "Responsible Consumption and Production" by instilling values of responsible consumption and ethical production in children. Through educational content, we teach about the impact of consumption habits on the environment and society. By fostering creativity and innovation, we encourage sustainable product development and waste reduction. Through partnerships and collaborations, we support initiatives that promote sustainable consumption and production practices, creating a more environmentally conscious generation for the future.

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

Our project contributes to "Climate Action" by educating children about the importance of environmental stewardship and empowering them to take action against climate change. Through engaging content, we raise awareness about environmental issues and inspire sustainable behaviors. By promoting renewable energy, conservation, and eco-friendly practices, we empower children to become advocates for a healthier planet. Through partnerships and initiatives, we support efforts to mitigate climate change and create a more sustainable future for generations to come.

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

Our project can slightly contribute to "Life Below Water" by educating children about the importance of marine ecosystems and the need for their conservation. Through our content, we can raise awareness about ocean pollution, overfishing, and habitat destruction, inspiring children to take action to protect marine life. By promoting sustainable practices such as reducing plastic use and supporting marine conservation efforts, we can encourage positive behaviors that contribute to the health and preservation of life below water.

02.15.01 My project contributes to the Life on land goal

3

02.15.02 Life on land - Justification

Our project contributes to "Life on Land" by educating children about the importance of terrestrial ecosystems and promoting conservation efforts. Through our content, we raise awareness about deforestation, habitat loss, and biodiversity conservation, inspiring children to take action to protect wildlife and natural habitats. By promoting sustainable land use practices such as reforestation, habitat restoration, and wildlife conservation, we encourage positive behaviors that contribute to the health and preservation of life on land. Through partnerships and initiatives, we support efforts to conserve and restore ecosystems, ensuring a sustainable future for all terrestrial life.

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

Our project promotes "Peace, Justice, and Strong Institutions" by instilling values of fairness, equality, and respect in children. Through our content, we foster empathy, conflict resolution skills, and understanding. By educating about justice, human rights, and the rule of law, we empower responsible citizenship. Partnering with educational institutions and community organizations, we support peacebuilding and democratic principles, contributing to a more just, inclusive, and peaceful society.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Our project promotes "Partnerships for the Goals" by collaborating with organizations, communities, and stakeholders to achieve sustainable development. Through strategic partnerships, we leverage collective expertise, resources, and networks to amplify our impact and advance shared goals. By fostering collaboration and cooperation, we work towards building a more sustainable and prosperous future for all, in line with the United Nations' Sustainable Development Goals.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Our business addresses the urgent need for entrepreneurship education among Namibian youth, aligning with societal needs by empowering young people and driving economic development. By teaching entrepreneurial skills, we equip children with the tools to become future job creators and leaders, fostering economic growth. Our project has the potential to make a meaningful impact by reducing youth unemployment and promoting self-sufficiency, while also generating profit through content monetization, merchandise, and partnerships. Unique and innovative, our project combines engaging animation with practical business lessons, making learning fun and accessible. This novel approach not only educates but also inspires the next generation to transform their communities and drive positive change.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main potential competitors include popular children's entertainment platforms and educational content providers. In the digital era, the shortened attention span of consumers, especially children, means they are bombarded with vast amounts of information, much of which lacks substantial value. Unlike our competitors, we stand out by offering engaging, animated educational content that focuses on entrepreneurship. This not only captivates children's attention but also provides valuable skills and knowledge. By combining entertainment with practical business lessons, we address the critical need for meaningful, impactful content, setting us apart in a saturated market and fostering a generation of innovative, empowered youth.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. As an entrepreneur, I promote female entrepreneurship through collaboration especially since most children programs are women led. Our project also aims to collaborate with local schools to introduce young girls to entrepreneurship early, fostering interest and breaking gender stereotypes. Additionally, most of the clients for our marketing arm are young women. Working and sharing resources, skills and ideas with women doesn't only promote inclusivity and equality but also creates a supportive environment that empowers a look into different perspective, approach to business and a diverse possibility of project outcomes.