Zambia - Startup under 3 years old

Describe your project or startup in a few words

Our project is a donations services for NGOs, personal causes and Content creators. We offer monetization tools to individuals who have a local audience. These payment tools are localised for the African market. (use Mobile Money)

01.01 Describe your startup in more detail

African and underrepresented content creators have little to no Content monetization tools. They can't make money online doing what they love. The current solutions focus on the western market that have banking solutions that solve the problem. The creator economy is growing rapidly on a global scale, 22.5% CAGR. But this is more evident in Africa, 28% CAGR. To add to this, the internet penetration rate in Southern Africa alone is 66%. While smartphone penetration in Sub-Saharan Africa is 33%. There are very few tools being built to serve this market making now the best time to do it. Our product offers localised tools for content creators to use to monetize their audiences. It uses local mobile money that majority of their audiences are already using.

01.02 What is the main problem you are trying to solve?

African and underrepresented content creators have little to no Content monetization tools and yet they represent 40% of the 209 million Content Creators in the world. They can't make money online doing what they love. The current solutions focus on the western market that have banking solutions that solve the problem.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

- Africa focused. Content creators, like writers, youtubers or podcasters, that have a strong African audience can earn money from their audience with our platform - They can improve the quality of their work. - They can spend time doing things they love without worrying about other things like marketing their content

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target audience are African Content Creators. To help you understand more we have a few personas below. Meet our Target Audience below: John Mansa: - he is a Zambian aged 25 - he works at a law firm as a clerk - makes cooking videos on TikTok - has TiktTok 10,000 followers - has little to no sponsors on his TikTok but his fans keep growing Mary Muno: - she is a South African student in aged 21 - she teaches people to dance on her YouTube - YouTube doesn't pay her much - has 1000 subscribers

01.05 When was your company established?

2024-02-15

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Musonda Mwiche - Lady - 25 years old - Bsc. in Political Science and International Relations from University of Lusaka - Certified Social media Marketer - Worked at the Zambia National Assembly as an Intern for 8 months - Minister of Finance in the Student Union of University of Lusaka

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.lemonzm.com

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We offer tools that empower Creators of all kinds, from all platforms monetize their African audiences.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

We offer tools that empower Creators of all kinds, from all platforms monetize their African audiences. Once they do this, they can spend the money on life's essentials.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

This is mainly because with this platform, our users can focus on doing what they love to do. Their passions, in this case creating content. This helps their overall mental health.

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

Nothing

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We are a company run by both male and female founders. Our platform is free for all to use regardless of gender. We give equal opportunities to both.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

nothing

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

nothing

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

This is mainly because with this platform, our users can focus on doing what they love to do. Their passions, in this case creating content. This in turn means people can earn a decent living for themselves whilst not worrying about their jobs.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our users can use this platform how ever they need to.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

nothing

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

nothing

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

nothing

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

nothing

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

nothing

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

nothingv

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

nothing

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

Our tools empower African Creators to build meaningful communities within and outside the continent.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

We are building on top of already existing technologies. African market for content creators is highly underserved.

06.09 Competitive Analysis

- YouTube - Ko-fi.com - powershop.link - amaka studio - TikTok - stan.store - rumble - twitch - kick - linktree - milkshake - twitter You see, all these platforms are built to benefit the Content Creators. However, they neglect the growing market young and youthful African Content Creators. So we see our competitive advantage in 3 points: - Africa Content Creators are underserved - Mobile Money is widely used in Africa but not by our competitors - Our Team. We are young, fast, knowledge hungry and want to break things fast

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

No