Zambia - Startup under 3 years old

Describe your project or startup in a few words

Our project is an organic strawberry farm focused on sustainable practices. We harvest fresh strawberries and freeze overripe ones for sale, ensuring zero wastage. We aim to provide high-quality, organic produce while minimizing environmental impact.

01.01 Describe your startup in more detail

Rasvet Sunset, located in Chikumbi Farms, Lusaka, was officially registered on July 6, 2023. Our farm employs six individuals 3 men and 3 women, and specializes in cultivating strawberries using sustainable practices like organic manure and mulching. We emphasize gender equality and engage with local communities through food markets, educational initiatives, and employment opportunities. Our strawberries are supplied to chain stores such as Cheers, Mellisa, and restaurants within Lusaka while frozen strawberries are supplied to Ciela Bonanza and other restaurants through a company known as HRVST. We leverage social media to sell 50% of our produce directly to consumers. Our mission is to prioritize food security and offer healthy products by cultivating unique strawberries in Zambia. We aim to enhance our sustainability by using solar pumps for irrigation and solar freezers for expanding our frozen strawberry capacity, thus protecting the environment.

01.02 What is the main problem you are trying to solve?

In Zambia, accessing affordable, locally grown strawberries year-round is challenging, leading to costly imports and limited consumption. The World Bank's 2022 report shows Zambia imported 1,477 kg of strawberries from South Africa, costing $3,210. Our collaboration with HRVST a Zambian owned Company that links farmers to market and supplies local businesses, faces a demand shortfall. Hrvst needs 2,240 kg per month to serve 86 businesses, but we and other farmers can only provide 750 kg per month, affecting both fresh and frozen strawberry supply. This reliance on imports drives up costs and restricts access to the local people. To address this, our Farm intends to ramp up production through better infrastructure, technology, and practices like greenhouse farming and crop rotation. Collaborations can enhance knowledge sharing and resources, boosting local production to meet demand and reduce import reliance, making strawberries more accessible to Zambians.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Nutritional Benefits: Strawberries are high in vitamin C, manganese, folate, and potassium, contributing to their status as a high-value product. They are particularly beneficial for children, pregnant women, and the elderly, supporting immune function, prenatal health, and heart health. Environmental Sustainability: We use sustainable farming practices such as organic manure and mulching, and plan to implement solar pumps and solar freezers. These methods reduce our carbon footprint, conserve water, and promote soil health. Economic Impact: By supplying locally grown strawberries, we reduce reliance on imports, lower costs, and make strawberries more accessible to Zambians. Our operations create local jobs and support the economy, fostering community development. Healthier Produce: Our organically grown strawberries are free from harmful pesticides and chemicals, offering a healthier, safer option compared to imported strawberries.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target market in Zambia consists of three primary segments: patriates and tourists, affluent locals, and health-conscious consumers. Patriates and tourists, including both white people and Indians, appreciate the novelty and freshness of locally sourced strawberries and are willing to pay a premium for high-quality produce. Affluent locals, characterized by higher disposable incomes, seek exclusive dining experiences and value the exclusivity of fresh strawberries. They prioritize health-conscious choices and are drawn to the nutritional benefits of our product. Health-conscious consumers form a substantial part of our clientele, seeking fresh and frozen strawberries as a healthy snack or ingredient for diet drinks. They prioritize nutrition and wellness, aiming to maintain a balanced diet and healthy weight. Overall, our target market appreciates the premium quality and health benefits of our locally sourced strawberries, catering to diverse preferences and lifestyles in Zambia.

01.05 When was your company established?

2023-07-06

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Abigail Moyo, our Farm Manager, holds a Diploma in Food and Nutrition Science from NRDC and a Bachelor of Arts in Development Studies and Currently pursing her MBA. With 8 years of experience in farm management, she oversees daily operations, crop planning, and ensures optimal yields. Carolleta Moyo, our Finance Manager, earned a Bachelor's degree in Finance and Accounting. With 10 years of experience, she manages financial aspects, budgeting, and implements financial strategies for sustainable growth. Edgar Sigande, our Marketing Manager, graduated with a Bachelor of Arts in Economics and has 10 years of experience in agricultural marketing. He develops and executes marketing plans, builds partnerships, and ensures market penetration. In summary, our team comprises skilled professionals with diverse educational backgrounds and extensive experience in their respective fields. Together, they ensure efficient farm operations, financial stability, effective marketing strategies.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My startup is committed to the goal of ending poverty in all its forms by empowering individuals through economic opportunities and sustainable development. We achieve this by creating jobs and providing stable employment, particularly for marginalized groups such as women. By sourcing locally ( manuare, grass for mulching and pascal aging) and supporting small businesses, we stimulate economic growth and enhance livelihoods within our community. Additionally, we prioritize fair wages, skills development, and career advancement, ensuring that employees have the means to lift themselves out of poverty. Through these initiatives, we aim to foster economic resilience, reduce inequalities, and contribute to the overall prosperity and well-being of individuals and families, thereby advancing the global goal of ending poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

My startup contributes significantly to the Zero Hunger goal by focusing on sustainable agricultural practices and food security initiatives. We grow organic strawberries, prioritizing food quality and nutrition. By utilizing eco-friendly farming methods and minimizing chemical inputs, we ensure safe and nutritious produce for our consumers. Additionally, we collaborate with local business and sell strawberries at fair prices so that a wider population can buy. Through these efforts, we strive to reduce food insecurity, promote access to healthy food options, and contribute to ending hunger in our community.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

My startup significantly contributes to the Good Health and Well-being goal by promoting access to nutritious food and fostering healthy lifestyles within our community. We cultivate organic strawberries rich in vitamins, antioxidants, and fiber, essential for immune support and overall well-being. By prioritizing organic farming practices and minimizing chemical use, we ensure our produce is free from harmful residues, promoting health and safety. Additionally, we educate consumers about the nutritional benefits of strawberries, encouraging healthier dietary choices. Through these efforts, we aim to improve public health outcomes, reduce diet-related illnesses, and enhance quality of life for individuals and families in our community.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

My startup champions gender equality by actively promoting and practicing inclusive policies and opportunities within our organization and community. We prioritize women in our workforce, with 80% of our employees being women. We foster a supportive and respectful workplace culture that values diversity and empowers women through training and skill development. Additionally, we engage in advocacy and awareness campaigns to promote gender equality beyond our business, collaborating with local initiatives and supporting women's empowerment programs. By advancing gender equality, we contribute to social progress, economic stability, and sustainable development goals, creating a more equitable future for all.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

My startup contributes significantly to the Clean Water and Sanitation goal through responsible water management practices and community-focused initiatives. We prioritize efficient water usage in our agricultural operations, employing drip irrigation systems which is borehole and clean water.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

My startup contributes to Decent Work and Economic Growth by prioritizing fair labor practices and economic empowerment. We employ a diverse workforce, including 80% women, providing stable income and improving livelihoods. By sourcing locally and supporting small businesses, we stimulate economic growth. We invest in skills development through training and create a sustainable business through organic farming and renewable energy use. Our community engagement fosters social cohesion and mutual prosperity, aligning with sustainable development goals.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

My startup contributes to the Industry, Innovation, and Infrastructure goal by leveraging innovative practices and technologies in agricultural production. We invest in advanced farming techniques such as organic farming methods and renewable energy use, enhancing efficiency and sustainability. By integrating digital tools for advertising and management, we expand our business and market. Our commitment to future infrastructure development includes upgrading facilities for processing and packaging, ensuring high-quality products. Through continuous innovation and infrastructure enhancement, we aim to drive economic growth, foster technological advancement in agriculture, and contribute to sustainable development goals locally and globally.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

My startup significantly contributes to the Reduced Inequalities goal by prioritizing gender equality and empowerment. We proudly employ 80% women across various roles within our organization, promoting economic opportunities and leadership positions for women in the workforce. By fostering an inclusive and supportive workplace environment, we empower women to thrive professionally and contribute actively to our business's success. This commitment not only enhances gender diversity but also reduces inequalities by providing equitable employment opportunities and promoting fair treatment and representation within our community.

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

My startup contributes to the Sustainable Cities and Communities goal by focusing on local economic development and environmental sustainability. We actively engage with our community through job creation, sourcing local materials, and supporting local businesses. By promoting organic farming practices and minimizing carbon emissions through local production and renewable energy use, we contribute to environmental conservation and air quality improvement. Our efforts aim to enhance urban resilience and foster a sustainable urban environment where communities thrive economically, socially, and environmentally.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

My startup contributes to the Responsible Consumption and Production goal by promoting sustainable practices throughout our operations. We prioritize local sourcing and organic farming methods to minimize environmental impact and ensure product quality. By reducing waste through efficient production and packaging, and recycling wherever possible, we strive to achieve resource efficiency. Additionally, we freeze excess strawberries to minimize food waste and extend their shelf life, supporting our commitment to sustainability. Our efforts include educating consumers about sustainable choices, fostering a culture of responsible consumption. Through these initiatives, we aim to support global sustainability goals and inspire others to adopt eco-friendly practices for a healthier planet.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

My startup prioritizes climate action by adopting sustainable farming practices and minimizing carbon footprint through local production and renewable energy use. By focusing on organic farming and reducing reliance on imported goods, we contribute to lower emissions. Our commitment to eco-friendly initiatives, such as solar energy and waste reduction, supports biodiversity and environmental conservation. These efforts not only align with global climate goals but also demonstrate our dedication to responsible stewardship of natural resources for a sustainable future.

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

Our organic strawberry farming startup actively supports the Life Below Water goal by implementing practices that protect and conserve marine ecosystems. By avoiding synthetic pesticides and fertilizers, we prevent harmful runoff that can lead to water pollution and eutrophication in nearby rivers and oceans. We use sustainable water management techniques, such as drip irrigation to minimize our water footprint and reduce the strain on freshwater and marine resources. Additionally, we participate in local conservation efforts to protect wetlands and coastal areas, which are critical for marine biodiversity. Our commitment to organic farming helps preserve the health of aquatic ecosystems, ensuring that marine life thrives. Through community engagement and partnerships with environmental organizations.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Our organic strawberry farming startup is dedicated to promoting the sustainable use of terrestrial ecosystems, contributing significantly to the Life on Land goal. By practicing organic farming, we avoid harmful pesticides and chemicals, protecting soil health and promoting biodiversity. We implement sustainable land management practices that prevent soil erosion and degradation, ensuring the long-term viability of our farmland. Our commitment to biodiversity is evident in our efforts to create habitats for pollinators and other beneficial wildlife. Additionally, we engage in reforestation projects and conservation initiatives to combat desertification and restore degraded lands. Through these actions, we contribute to the protection and restoration of terrestrial ecosystems, ensuring a healthier planet for future generations. Our partnerships with local communities and organizations further amplify our impact, fostering a collective effort towards sustainable land use.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Our organic strawberry farming business significantly contributes to strengthening partnerships for sustainable development. By growing high-quality, organic strawberries, we support local economies and promote sustainable agriculture. We collaborate with local supermarkets, restaurants, and hotels, ensuring a steady supply of fresh, healthy produce. Our commitment to organic farming practices helps protect the environment and biodiversity. These partnerships create a robust network that boosts the local economy, fosters community resilience, and promotes sustainable consumption. By engaging in these collaborations, we align with the Sustainable Development Goals, particularly in fostering local partnerships, supporting sustainable agriculture, and encouraging responsible production and consumption. Through our efforts, we drive progress towards a more sustainable and equitable future.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

06.09 Competitive Analysis

Potential competitors include: Kuzipa Farms, lifelong

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, as an entrepreneur who has received training from the Women Entrepreneurship Access Centre, I actively promote the role of female entrepreneurs. I connect many women to this organization, sharing my experiences openly to encourage them. Within the community where we grow strawberries, I've trained three women in strawberry farming; one continues under my guidance. I also employ women to pick strawberries and pay them fairly, encouraging them to start small businesses to enhance their livelihoods.